Structure Of Digital Marketing
And where you want to be…
Structure
The goal of this article is to understand
- How does a Digital Marketing Agency work?
- What roles exist in these agencies?
- What interests & skill sets do you have according to different role needs?
So that you can find the role fit for yourself and enjoy your responsibilities within the role.
Before moving ahead, let’s understand the Roles & Responsibilities within the agency and how the process flows from when a client is brought on board till the campaign is implemented.
Job Titles
Business Development
They are the sales side of the Business. They are responsible for acquiring new clients and pitching clients what their agency can offer them.
Account Manager
They are second in line during the sales pitch meeting and are responsible for balancing client expectations and helping the team reach campaign goals.
Strategist
Strategists will create a working plan by adapting the client requirements while keeping in check the budget allocation and optimizing the campaign reach.
Strategists will also have a working knowledge of the aspects of Digital Marketing.
Operation
They are the people who have the Technical knowledge of Digital Marketing Tools & Execute the strategy planned.
Data Analysis
Data that is available & collected data analysts->Create Data Visuals -> Analyse & Interpret Data -> Track KPIs -> Reports data patterns found -> Uses data to optimize conversion.
Data Engineer
All the data that is available from running a campaign, a data Engineer ->Collectes Data -> Analyse & Interpret Data -> Cleanse Data for current needs -> Store data for future needs.
Finance
As the name suggests everything that needs to be calculated in terms of Monetary benefits & disadvantages.
From -Budgeting, Cost & Expense control, Client billing & invoicing, Financial Planning & Forecasting of the Company’s financial health.
Designer
Designers help complete the product that will be presented for the end consumption: Ads, SMO posts, Website look etc.
Content Writer
They will write the script for the ads, blogs or websites.
Developer
Developers will develop a website, as per client requirements and the strategy planned.
Now, the roles stated above may differ from organisation to organisation.
E.g., An individual running an agency might do all the tasks mentioned above. At the same time, an organisation with 1000’s employees will have specialists for each aspect of digital marketing: SEO, SEM, SMO, SMM, etc.
After reading the Roles & Responsibilities, you should get an idea of where you picture yourself & the kind of tasks you would like to do.
Let’s now discuss the skills needed and who fits in these roles.
After going through the tables, you should be able to navigate to the desired job role based on the existing skills and understand the skills one needs to build for the desired role..
<span data-metadata=""><span data-buffer="">“Master in One, but also be a Jack of all Trades”
I hope this guides you well in your professional life.
*Salary mentioned here are industry standards for an entry-level job, pay grows exponentially with the growth of an individual’s skills.
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It’s time to level up now. Once you have a grasp of the basics of the Internet you can go from an Internet explorer to a digital marketing maestro.
All you need to do is to continue the journey of a blog and click down below to know some basic but equally important terminologies of digital marketing.
Online was Offline – basics of marketing.
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